• About
  • Advertise
  • Careers
  • Contact
Monday, March 27, 2023
  • Login
No Result
View All Result
NEWSLETTER
SNE Sports Co
  • Home
  • FIFA World Cup
  • Asian Football
    • All
    • AFC Asian Cup
    • AFC U17
    • AFC U20
    • AFC U23
    • AFC Women's Asian Cup
    • AFC Women's U17
    • AFC Women's U20
    • AFF Mitsubishi Electric Cup
    • AFF U16
    • AFF U19
    • AFF U23
    • International Friendly Match 2022 (Tier 1)
    • National Team
    • WAFF Championship
    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Arif and Endrick released from Malaysia due to injury

    FIFA Day : Syria beating Thailand at Dubai 3-1

    FIFA Day : Syria beating Thailand at Dubai 3-1

    FIFA Day : Indonesia beat Burundi 3-1 in first match

    FIFA Day : Indonesia beat Burundi 3-1 in first match

    FIFA Day : Japan tied Uruguay 1-1

    FIFA Day : Japan tied Uruguay 1-1

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Kim Pan-Gon “Malaysia players need to improve their fitness”

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    FIFA Day : Malaysia slash Turkmenistan at Johor 1-0

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    FIFA Day : Hong Kong tied Singapore at home 1-1

    FIFA Day : Hong Kong tied Singapore at home 1-1

    Kim Pan-Gon “Malaysia will teach Turkmenistan second time”

    Kim Pan-Gon “Malaysia will teach Turkmenistan second time”

    • National Team
    • AFF Mitsubishi Electric Cup
    • AFC Asian Cup
    • AFC U23
  • Clubs
    • AFC Champions League
    • AFC Cup
  • Thailand League
  • Malaysia League
    • All
    • Liga M3
    • Malaysia Cup
    • Malaysia FA Cup
    • MFL Challenge Cup
    • MFL Cup
    • Piala Sumbangsih
    • Premier League
    • Super League
    Kelantan FC appointed Frank Bernhardt to be Technical Director

    Kelantan FC appointed Frank Bernhardt to be Technical Director

    Zulkarnain Zakaria

    FAM suspended Zulkarnain Zakaria from refereeing Liga Super 2023

    Liga Super : JDT hot performance beat Selangor 4-0

    Gallery : Liga Super 2023 Selangor FC 0-4 JDT

    Liga Super : JDT hot performance beat Selangor 4-0

    Liga Super : JDT hot performance beat Selangor 4-0

    Liga Super : Sri Pahang invading crash Perak 3-0

    Liga Super : Sri Pahang invading crash Perak 3-0

    The atmosphere of the Evening Match at Sultan Ibrahim Stadium attracted attention

    The atmosphere of the Evening Match at Sultan Ibrahim Stadium attracted attention

    Liga Super : Kedah back to beat Kelantan United 3-2

    Liga Super : Kedah back to beat Kelantan United 3-2

    Lim Teong Kim “This is starting point for Perak to rise in Liga Super”

    Lim Teong Kim “This is starting point for Perak to rise in Liga Super”

    Liga Super : Selangor dramatic win Penang 2-1

    Liga Super : Selangor dramatic win Penang 2-1

    Liga Super : JDT strong clashed Kelantan FC 5-1

    Gallery : Liga Super 2023 JDT 5-1 Kelantan FC

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
    • Super League
    • Premier League
  • Gallery
  • Live Score
  • Others Sports
    • Badminton
    • Motorsport
    • Hockey
  • Home
  • FIFA World Cup
  • Asian Football
    • All
    • AFC Asian Cup
    • AFC U17
    • AFC U20
    • AFC U23
    • AFC Women's Asian Cup
    • AFC Women's U17
    • AFC Women's U20
    • AFF Mitsubishi Electric Cup
    • AFF U16
    • AFF U19
    • AFF U23
    • International Friendly Match 2022 (Tier 1)
    • National Team
    • WAFF Championship
    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Arif and Endrick released from Malaysia due to injury

    FIFA Day : Syria beating Thailand at Dubai 3-1

    FIFA Day : Syria beating Thailand at Dubai 3-1

    FIFA Day : Indonesia beat Burundi 3-1 in first match

    FIFA Day : Indonesia beat Burundi 3-1 in first match

    FIFA Day : Japan tied Uruguay 1-1

    FIFA Day : Japan tied Uruguay 1-1

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Kim Pan-Gon “Malaysia players need to improve their fitness”

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    FIFA Day : Malaysia slash Turkmenistan at Johor 1-0

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    Gallery : International Friendly Tier 1 Match Malaysia 1-0 Turkmenistan

    FIFA Day : Hong Kong tied Singapore at home 1-1

    FIFA Day : Hong Kong tied Singapore at home 1-1

    Kim Pan-Gon “Malaysia will teach Turkmenistan second time”

    Kim Pan-Gon “Malaysia will teach Turkmenistan second time”

    • National Team
    • AFF Mitsubishi Electric Cup
    • AFC Asian Cup
    • AFC U23
  • Clubs
    • AFC Champions League
    • AFC Cup
  • Thailand League
  • Malaysia League
    • All
    • Liga M3
    • Malaysia Cup
    • Malaysia FA Cup
    • MFL Challenge Cup
    • MFL Cup
    • Piala Sumbangsih
    • Premier League
    • Super League
    Kelantan FC appointed Frank Bernhardt to be Technical Director

    Kelantan FC appointed Frank Bernhardt to be Technical Director

    Zulkarnain Zakaria

    FAM suspended Zulkarnain Zakaria from refereeing Liga Super 2023

    Liga Super : JDT hot performance beat Selangor 4-0

    Gallery : Liga Super 2023 Selangor FC 0-4 JDT

    Liga Super : JDT hot performance beat Selangor 4-0

    Liga Super : JDT hot performance beat Selangor 4-0

    Liga Super : Sri Pahang invading crash Perak 3-0

    Liga Super : Sri Pahang invading crash Perak 3-0

    The atmosphere of the Evening Match at Sultan Ibrahim Stadium attracted attention

    The atmosphere of the Evening Match at Sultan Ibrahim Stadium attracted attention

    Liga Super : Kedah back to beat Kelantan United 3-2

    Liga Super : Kedah back to beat Kelantan United 3-2

    Lim Teong Kim “This is starting point for Perak to rise in Liga Super”

    Lim Teong Kim “This is starting point for Perak to rise in Liga Super”

    Liga Super : Selangor dramatic win Penang 2-1

    Liga Super : Selangor dramatic win Penang 2-1

    Liga Super : JDT strong clashed Kelantan FC 5-1

    Gallery : Liga Super 2023 JDT 5-1 Kelantan FC

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
    • Super League
    • Premier League
  • Gallery
  • Live Score
  • Others Sports
    • Badminton
    • Motorsport
    • Hockey
No Result
View All Result
SNE Sports Co
No Result
View All Result
Home Badminton

BWF AND HSBC EXTEND PARTNERSHIP WITH MULTI-YEAR DEAL

by Jayden Seah
December 27, 2022
in Badminton
8 0
0
BWF AND HSBC EXTEND PARTNERSHIP WITH MULTI-YEAR DEAL
8
VIEWS
Share on FacebookShare on Twitter
ADVERTISEMENT

The Badminton World Federation (BWF) and its Principal Global Partner HSBC today announce a four-year renewal of their commercial relationship starting January 2023.

HSBC will remain Principal Global Partner and Global Banking Partner of the BWF and Title Sponsor of the BWF World Tour and World Tour Finals until the end of 2026 as the sport embarks on its next World Tour hosting cycle.

BWF President Poul-Erik Høyer thanked HSBC for their support over the past five years, including during the COVID-19 pandemic.

“HSBC’s continued commitment to the delivery of the HSBC BWF World Tour and global promotion of badminton through its Global Development Partner role has been instrumental in helping BWF deliver badminton activities throughout the world.” Høyer said.

“This loyalty was particularly invaluable through the COVID-19 period where we were delighted to extend our previous four-year deal by an additional year to give us strength and stability in an otherwise difficult situation.

“HSBC has invested heavily in badminton since 2018 and we look back fondly over that period. From the first HSBC BWF World Tour Finals in Guangzhou in 2018, to the launch of AirBadminton in 2019, also in Guangzhou, and spectacular season-ending events in Bangkok and Bali in 2021, despite those editions being held under closed-circuit environments.

“We trust the next four years will bear even greater fruits as we enter the new cycle of the HSBC BWF World Tour and double down on our commitment to the AirBadminton project with the sport set to debut at the ANOC World Beach Games.”

The 31-event new HSBC BWF World Tour calendar, which includes the year-end HSBC BWF World Tour Finals, will see more Super 1000, Super 750, and Super 500 tournaments, bringing greater prize money opportunities for players.

BWF Secretary General Thomas Lund added: “Badminton is one of the fastest-growing sports in the world with all-time high participation and fan numbers. More tournaments give us a fantastic opportunity to enhance the sport’s reach around the world, not only in established territories, but into new ones as well.

“It also allows for more players to enter our elite circuit and gain valuable experience, and to strengthen our commercial position for the next four years, and it’s fantastic we have HSBC along for this ride once again.”

Jonathan Castleman, HSBC’s Group Head of Brand and Brand Partnerships commented: “We are really pleased to be extending our partnership with the BWF across the HSBC BWF World Tour and HSBC BWF World Tour Finals. More people than ever are playing and engaging with the sport and with almost half of the fans being under 35 and university educated, it’s a perfect future-focused partnership for us.

“We share a joint ambition to continue to grow the game at all levels by inspiring future generations and by making the sport more accessible through new formats such as AirBadminton. We are passionate about continuing to expand its reach with a community focus, and together with the BWF have been instrumental in helping more people than ever before to pick up a racket.

“With restrictions lifting around the world, we can’t wait to resume live engagement with the fans, our customers, colleagues and communities we serve.”

HSBC also retains its designation as Premier Sponsor of the BWF Major Events, as well as Global Development Partner.

Both BWF and HSBC celebrated this announcement with a spectacular conclusion to the 2022 season at the HSBC BWF World Tour Finals in Bangkok, Thailand on 11 December 2022.

This agreement was brokered by BWF’s long-term commercial partner, Infront Sports & Media.

(Source News: BWF News)

Advertisement
ADVERTISEMENT
Jayden Seah

Jayden Seah

A photographer and writer for sports, news, and entertainment in Malaysia.

Related Posts

Daikin is the main sponsor of Daikin International Badminton Championship
Badminton

DAIKIN KEEPS BADMINTON ‘COOL’ WITH INTERNATIONAL TOURNAMENT

March 9, 2023
PMO 2023: Malaysia Women’s Double out of the first round
Badminton

PMO 2023: Malaysia Women’s Double out of the first round

January 10, 2023
HSBC BWF WORLD TOUR FINALS DRAW
Badminton

HSBC BWF WORLD TOUR FINALS DRAW

December 5, 2022
BWF PLAYER OF THE YEAR AWARDS 2022 NOMINEES
Badminton

BWF PLAYER OF THE YEAR AWARDS 2022 NOMINEES

November 29, 2022
HSBC BWF WORLD TOUR FINALS 2022 RELOCATED TO BANGKOK
Badminton

HSBC BWF WORLD TOUR FINALS 2022 RELOCATED TO BANGKOK

November 15, 2022
French Open 2022: Malaysia’s first Women’s Double champion comes late!
Badminton

French Open 2022: Malaysia’s first Women’s Double champion comes late!

October 31, 2022
Next Post
AFF ME 2022 : Vietnam defeated Malaysia 3-0

AFF ME 2022 : Vietnam defeated Malaysia 3-0

ADVERTISEMENT

Recommended

16 teams granted license for participating Liga Super Malaysia 2023

16 teams granted license for participating Liga Super Malaysia 2023

6 months ago
Liga Super : PJ City shocked last minute tied JDT 2-2

Liga Super : PJ City shocked last minute tied JDT 2-2

6 months ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact
    Email Us: info@snesports.co

    © 2022 SNE Sports Co - Allright Reserved & Copyright by SNE Sports Sdn Bhd 202201045512 (1491209-P).

    No Result
    View All Result
    • Home
    • FIFA World Cup
    • Asian Football
      • National Team
      • AFF Mitsubishi Electric Cup
      • AFC Asian Cup
      • AFC U23
    • Clubs
      • AFC Champions League
    • Thailand League
    • Malaysia League
      • Super League
      • Premier League
    • Other Sports
      • Badminton
      • Motorsport
      • Hockey

    © 2022 SNE Sports Co - Allright Reserved & Copyright by SNE Sports Sdn Bhd 202201045512 (1491209-P).

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.