Sportswear giant adidas has officially reunited with Selangor FC, marking the return of one of the most iconic partnerships in Malaysian football ahead of the 2026/27 season.
The announcement, made on 8 July 2026, sees adidas return as the Official Kit Partner of the Red Giants, reviving a historic collaboration that helped define an era of success for one of Malaysia’s most decorated football clubs.
The renewed alliance celebrates a shared legacy built on excellence, ambition and a passion for football.
According to adidas, the reunion reinforces a long-standing relationship with Selangor FC, with both parties united by a common vision of inspiring the next generation of players and supporters through the power of sport.
The partnership aims to continue a legacy founded on pride, performance and progress, while strengthening the bond between the club, its fans and the wider football community.
The previous collaboration between adidas and Selangor FC produced numerous memorable moments both on and off the pitch, helping establish the club’s winning culture and reinforcing the #MentalitiJuara (Champion Mentality) identity embraced by the Red Giants.
Throughout those successful years, the partnership played a key role in connecting players, supporters and local communities through a shared passion for football.
The renewed agreement is expected to build on that foundation as Selangor continue their pursuit of domestic and regional success.
As part of the collaboration, adidas and Selangor FC will unveil the club’s 2026/27 Home and Away kits on 20 August 2026.
The new designs are expected to honour Selangor’s rich football heritage while embracing a modern identity as the club looks toward the future.
The launch will officially usher in a new chapter for the Red Giants, offering supporters their first glimpse of the team’s new look ahead of the upcoming campaign.
The return of adidas represents more than just a kit sponsorship—it signals the revival of one of Malaysian football’s most recognisable partnerships.
With a renewed commitment to innovation, performance and club identity, both adidas and Selangor FC are aiming to inspire a new generation of football fans while preserving the traditions that have made the Red Giants one of Southeast Asia’s most respected clubs.
The partnership sets the stage for an exciting new era, with anticipation already building ahead of the official kit launch and the start of the 2026/27 season.
Credit Photo : Selangor FC
