ASEAN Football Federation(AFF) and Mitsubishi Electric, the title partner of the ASEAN Championship, have launched a new logo and brand identity for the event today. As part of the rebranding, the region’s premier competition, formerly known as the AFF Mitsubishi Electric Cup, has also been renamed as the ASEAN Mitsubishi Electric Cup 2024.
ASEAN Mitsubishi Electric Cup 2024 is the 15th edition of the event and will be held from 23 November to 21 December 2024. And 10 ASEAN national teams will compete to win the Championship title, the most coveted prize in the region.
The refreshed ASEAN Mitsubishi Electric Cup™ 2024 logo comprises three central graphic elements – the ASEAN Championship trophy, named Mitsubishi Electric Cup, the new AFF Unity Weave, and the event title, all encompassed within a shield. The Unity Weave features an intersecting pattern of rice bushels, the region’s most important staple and the main icon of the official ASEAN logo. Designed in the five colors shared by the various flags of ASEAN nations, it symbolizes the unity and bond of the twelve AFF Member Associations woven together in their spirit of competition.
The new logo will form part of a new family of AFF event brands for their major competitions which will be unveiled in the coming months.
“The new logo gives the ASEAN Mitsubishi Electric Cup™ 2024 a distinct, purposeful, and meaningful visual identity. Among other things, it reflects the vibrance and passion of ASEAN football fans for Southeast Asia’s biggest football event. This new logo also continues to embody the unbreakable solidarity, unyielding spirit, diverse culture and shared passion for football in our region.” Maj. Gen. Khiev Sameth, President of AFF, said.
On Mitsubishi Electric’s support, he said, “Mitsubishi Electric is integral and imperative to the success of this AFF event. I am reflecting the appreciation of the AFF Council by expressing my gratitude to them for their continued support.”
“Through the cooperative endeavours and concerted efforts of Mitsubishi Electric, our Commercial Partners, SPORTFIVE and Member Associations, we will continue to provide our fans with an unforgettable experience and deliver another record-setting ASEAN Mitsubishi Electric Cup™ at the end of this year that will be the pride of our entire region of 660 million people.”
Held biennially, the ASEAN Mitsubishi Electric Cup is the region’s largest football event. Since its inception in 1996, the competition, which features ASEAN national teams, has grown from strength to strength with each edition. In 2022, the AFF Mitsubishi Electric Cup achieved a record 438+ million viewers on television and digital streaming platforms. Additionally, digital media channels Facebook, Instagram, TikTok, YouTube, and X registered 4.2 billion views of event-related videos.
An Official Draw is scheduled for 21 May 2024 in Hanoi, Vietnam.
Credit Photo : AFF
