The Malaysian Football League (MFL) announced that beverage company, ORIGINA is now the new sponsor of TM Piala Malaysia 2022 and Liga Super Malaysia 2023 after signing an agreement today.
ORIGINA is a local company that is now growing rapidly since it was established in 2013 and will soon be known as the Official Juice and Milk Beverage Partner of Liga Malaysia.
According to the MFL President, Dato’ Ab Ghani Hassan, the arrival of ORIGINA as another sponsor of the Malaysian League has proven that the domestic football economy is becoming more vibrant in line with the popularity of the Malaysian League.
Dato’ Ab Ghani also said that he is optimistic that the presence of ORIGINA will not only be able to provide good exposure but also that the Official Juice and Milk Beverage Partner of the Malaysia League will be able to brighten up the national football atmosphere, especially the TM Malaysia Cup competition which will start on 26 October 2022.
“I would like to take the opportunity to welcome ORIGINA and as representatives of MFL, we are very proud to be able to work with ORIGINA.” Dato’ Ab Ghani said.
“The presence of ORIGINA has given an important message that this company has high confidence in the Malaysian League which always provides potential and positive exposure not only to their products but their involvement in the local league,”
Meanwhile, MFL’s Chief Executive Officer, Stuart Ramalimgam said: “The cooperation between MFL and ORIGINA not only shows positive things but it will be a good benchmark especially from the economic sector.
“We are proud that we have another Malaysian brand that is taking advantage of the reach that the Malaysian League can offer. With more new brands not traditionally associated with football already joining the Malaysian League, we believe the Malaysian League is now proving that we exhibit the true corporate values required in modern sports sponsorship.
“We believe that the collaboration with Origina will elevate Malaysian football and we are also excited to return positive value to Origina and further strengthen its brand through the activities that will be implemented to bring their products closer to the fans of the Malaysian League clubs,”
In the meantime, the Chief Executive Officer (CEO) of ORIGINA, Fatin Diana said, ORIGINA is proud to be the 12th player for all the Malaysian League football teams, especially in terms of delivering important support through the provision of the best drinks starting with the best TM Malaysia Cup 2022 tournament and then the Malaysian League next season.
“The collaboration between MFL and ORIGINA is a big moment for us because this is our first collaboration in the field of sports. MFL is an organization that runs a prestigious football tournament in Malaysia, so this collaboration opens up an opportunity for us to engage with a new audience and expand ORIGINA’s wings among Malaysians.” Fatin Diana Chief Executive Officer (CEO) of ORIGINA said.
“ORIGINA is committed to ensuring that all Malaysians always remain healthy and energetic, we continue to strive and remain competitive to provide beneficial and nutritious drinks to all Malaysians.”
“We are very excited to collaborate with the MFL and meet Malaysian football fans from all walks of life. The Malaysian football stage is getting more glorious and lively, ORIGINA is also committed to conveying the same passion and love.”
“We also hope that ORIGINA will be the ideal drink to help refresh not only football players but our country’s athletes who are committed during intensive training to improve their game performance level,”
Credit Photo : MFL